Resume

SEO Expert December 2023 - Present

Center Street Digital, Portland

Duties & Responsibilities:

• Lead and execute comprehensive SEO strategies encompassing On-Page SEO, Content SEO, Off-Page SEO, and Technical SEO.

• Conduct thorough keyword research and analysis to optimize content for high-ranking keywords and improve organic search performance.

• Implement and manage link-building campaigns to enhance website authority and credibility.

 

Virtual Assistant (Digital Marketer) March 2022 - Present

GoWP, Roswell Georgia 

Duties & Responsibilities:

• Perform in-depth competitor analysis to identify trends, gaps, and opportunities for improving search engine rankings.

• Collaborate with content creators to ensure SEO best practices are integrated into all aspects of content development.

• Manage social media platforms, and create content to be published using AI-powered tools.

• Project management and task coordination.

• Provide support in managing B2B agencies to ensure campaign delivery and maximize budget/resource effectiveness.

• Market research on partnership and competitor analysis for digital agencies.
  Provide advice to digital agencies on strategizing, advertising, and sales promotion.

 

Digital Marketer Dec 2021 - Jan 2022

Physician Agreements Health Law, Pennsylvania 

Duties & Responsibilities:

• Conducted keyword research to identify high-volume keywords to target, negative keywords to avoid, and analysis of competitor's keyword rankings using Google Ads/ Keyword Planner & and Ubersuggest.

• Managed social media accounts and tracked content performance using social media marketing tools including Hootsuite, Google Analytics, and Facebook Insight.

• Created content calendar, designed posters, and scheduled postings to ensure consistency, and engagements on posts increased by 12%.

• Ensured that postings included a Call to action (CTA) to increase conversion by 10%.

• Created FAQs page on client website with strong SEO which increased traffic by 25%.

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Marketing Assistant March 2018- Oct 2021

Olive EHS Consultancy (PTY) Ltd, Johannesburg

Duties & Responsibilities:

• Coordinated schedules and appointments for sales team members.

• Designed marketing flyers, business cards, and other marketing designs.

• Created and assembled videos for new products like building materials to be posted on social media pages.

• Facilitated customers’ services by reading comments and messages to resolve customers' issues.

• Provided regular reports and insights on SEO performance, including key metrics, trends, and recommendations for optimization.

• Assisted in preparing promotional presentations and organizing promotional events.

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UJ ADVANCED DP DIGITAL MARKETING PROJECT

Acoustichef, Jan 2021 - April 2021

Duties & Responsibilities: 

• Executed marketing campaigns across social media platforms such as Facebook and Instagram.

• Conducted marketing research on new products, ingredients, customer interest, and motivation.

• Monitored competitors and customer/prospect activity through effective online marketing intelligence tools.

• Employed online marketing analytics to gather information from the web and social media pages using Facebook Insights and others.

• Created content and posted it on the website and social media.

• Created sponsored advertising on Facebook and tracked traffic generated through it to measure its effectiveness.

• Ensured to increase traffic by 15% every 2 months and convert them into leads and sales with the right CTA to the product page.

• Analyzed reviews and implemented changes to the website.

 

Social Media Marketing Intern July 2021 - Sep 2021

Culturelligence, Johannesburg

Duties & Responsibilities

• Managed and promoted services via social platforms like LinkedIn and Facebook.

• Designed PowerPoint and made presentations with Canva and PowerPoint.

• Created content, including text posts, videos, and images for use on social media to boost engagements.

• Conducted marketing research on social media marketing strategies to improve social engagements.

• Developed new social media strategies and campaigns using campaign planners.

• Worked closely with the Facebook team to increase followers and likes by 10% of the previous followers in a month.